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Showing posts from November, 2009

In MX today - My Daily Commute Safari

But if you're not reading MX on delayed public transport in the 35 degree heat (Summer has arrived in Sydney, and it's taking no prisoners) here it is. Watching the wildlife on public transport - are you a Koala, a Pole-Dancer or an EcoLeech?

Based off a CityRail customer courtesy campaign to name and shame the Beasts who make catching public transport a pain (the Hogger, the Rubbisher, the Yeller et al), I had to re-work to make it understandable to the other cities.


Summer is here and the temperature is high. That would be great if I was at the beach, but stuck in a crowded carriage with no air-conditioning and all the seats taken, I’m wishing I was somewhere – anywhere! – else.

To keep my mind off the heat, I’ve turned my daily commute into a safari trip. It’s the cheapskate version of going wildlife spotting by jeep; it’s hot, you're stuck in a vehicle and you don’t know what you might encounter but you hope it will be cute and not try to bite you.

Watching the wildlife is…

On VB and Marketing – the selling thing.

Contains strong language. Which is ironic, as the beer is pretty weak.


My beer mat informs me that Victoria Bitter has a new slogan.

Victoria Bitter - VB to its friends of which it has very few publicly - is a beer. An iconic Australian beer, if by you iconic you mean “yeah mate, it’s Aussie as, but I don’t drink it coz it’s shit”.

Except they do. It’s cheap and cheerful and accounts for a third of the pre-packaged beers sales in Australia. Note that pre-packaged bit. You’d bring a VB home to quench your thirst, but you wouldn’t order it in the pub. Drinking VB is a bit like sleeping with your ex. It’s not really classy, but everyone has done it when there was nothing else available. Especially if they were already drunk and it was just hanging about at a party. It’s okay to drink, provided no one knows.

Their long standing slogan, which said VB was “for a hard-earned thirst” was at least evocative in that it reflected the product. VB is for a hard-earned thirst, because dying of semi-d…

WTF?

KR, he says.

Right there at the end of the email he sent looking to introduce his PR firm. Just before his name. KR.

I have no idea what it means.

Keith Richards? Keep Right? Keep Rocking?

And then it dawns on me. “KR” is short for Kind Regards. This man, this abomination of a PR man who is looking to make a good first impression on me and my firm, not ONLY uses the most fatuous and over-gentrified closing since “Yours most humbly affectionate” bit the dust in the sixteenth century but he can’t even be arsed to write it all.

Kind regards is foul enough. Victorian and stilted in its vagueness and yet capable of starting an arms race of affection. Someone signs “Kind regards”, and then someone has to beat them with “KindEST regards” and the whole thing gets totally out of control with “My most kind regards” and “Yours with the kindest of regards” and “Prostrating my most humble self on your bidet to offer the very kindest of my kind regards”.

Or the person who tries to play the strong si…